Showing posts with label AGS. Show all posts
Showing posts with label AGS. Show all posts

Wednesday, September 22, 2010

Diamonds and Light Performance







DIAMONDS
and
LIGHT PERFORMANCE


Exactly what gives a diamond Bling Power? In other words, what makes a diamond sparkle?

The answer is light performance created by mathematical precision of the Diamond Cutter. Until now the world only considered what a diamond WAS. That was color, clarity, and carat weight. But thanks to years of development and countless dollars, the American Gem Society Laboratories has changed all of that. As a result of exacting diamond cutting standards, we are now able to view the light performance, which shows us exactly what a diamond DOES.

The AGS, only a few months ago, introduced the ASET (pronounced asset) device. The Angular Spectrum Evaluation Technology device demonstrates, in vivid colors, exactly what a diamond is actually doing with light. The ASET device was designed to visually demonstrate its light manipulation capabilities and its unique optical or visual character and personality.

The AGS is an elite group of jewelry retailers who have met the highest professional standards in the industry. Only 5% qualify to be members of AGS. Stanley Jewelers Gemologist’s membership in the AGS gives us exclusive access to this state-of-the-art technology with this ASET device.

Whether you’re in the market to purchase a diamond now or in the future, we invite you to come in to see what all the excitement is about. THIS CHANGES EVERYTHING!