Shopping for Diamonds
The Internet
vs
Stanley Jewelers
#1 A diamond is more than letters and numbers. It is a work of nature. If we gave you all the dimensions of a woman could you tell us if she is beautiful? NO! You need to see her. A diamond is the same.
#2 Stanley’s will let you examine the diamond BEFORE you buy it. This is a good way to compare your diamond to other diamonds. We will provide you a selection to choose from. No diamond dealer in the world buys a diamond without seeing it! Why should you?
#3 You can’t ask the internet site where the inclusion is. How bright is the diamond? What is the quality of the rough? Is it hazy? All these things translate to value and aren’t easily discernable to the untrained eye. How then could you know if you’re getting a true value?
#4 If it seems too good to be true, it usually is! No one is giving anything away. There is usually a reason something is below market value. Many diamonds are just listed and do not even really exist.
#5 A diamond is forever. Who are you going to go to if there is a problem? The internet site will not provide maintenance, experience, or service. When you buy from Stanley Jewelers you are purchasing our time and expertise. We will give you an appraisal. We will also give you a mounting and keep your jewelry clean and in good condition for as long as you won the piece.
#6 Unfortunately, sellers of diamonds are not always looked upon as beacons of honesty. There have been stories of fake certificates and real certificates sold with diamonds that did not match them. Stanley Jewelers is a 75 year old reputable jeweler that you can trust.
