THE PLATINUM BUYING GUIDE
Love…The greatest gift one can give to another. A symbol of this highest, pure emotion should be fashioned from platinum, the most noble of all precious metals. Choosing a gemstone is just part of the jewelry buying process. Its setting is also of utmost importance.
Platinum engagement rings and wedding bands celebrate a lasting bond. Platinum’s subtle beauty enhances a stone’s brilliance and depth. No other precious metal is as distinctive to own and wear or possesses all the qualities of platinum. Platinum’s lustrous sheen and rare beauty are coveted worldwide.
What is the difference between platinum and white gold?
Platinum is naturally white, whereas yellow gold is alloyed with other metals to achieve a white look. The color of white gold is often further enhanced by plating the piece with rhodium. This plating can wear away, however, revealing the yellow-gray color of the white gold. A more immediate means of distinguishing the two metals is their comparative weight. Even a simple wedding band made of platinum is noticeably heavier than the same ring made of white gold, giving reassurance of its value.
Why is a platinum ring more expensive than gold?
· The rarity of platinum means that its price is invariable higher than gold.
· Platinum jewelry is generally 95% pure platinum, compared with 18 karat gold jewelry which is 75% pure gold.
· Platinum is denser than gold, so a piece of platinum jewelry weighs over a third more than the same piece made of 18 karat gold.
· The process of making a piece of platinum jewelry requires a higher level of craftsmanship.
Will Platinum jewelry scratch?
Platinum was used for decoration by both the ancient Egyptian and Inca civilizations and, in modern times, was the first material capable of securely holding diamonds in a delicate framework. This led to the creation of the beautiful Art Deco pieces of the 1920”s. Today, the understated elegance of platinum continues to enchant new generations of consumers.
Can I wear Platinum if I have sensitive skin?
Because of its purity, platinum is hypoallergenic, therefore ideal for sensitive skin. This exquisite metal is 30 times rarer than gold.
Eternal
Platinum jewelry is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewelry metals. Platinum does not wear away and holds precious stones firmly and securely. Like all precious metals, platinum scratches. However, the scratch on a platinum piece is merely a displacement of the metal, and very little of its volume is lost. So, even though wearing it each day many leave an impression on the surface, it remains what it was – a symbol for all things eternal.
HOW DO I CARE FOR MY PLATINUM JEWELRY
How to care for your Platinum jewelry will be available soon. Be sure to check our Blog daily.